Простенькие статье, ликбез.
Справочные материалы Facebook.
Книги
Я выбрал статьи о базовых понятиях, о которых вы можете прочитать, поэтому я не буду тратить на них время, базовые понятия, без понимания которых вам нет смысла слушать лекцию. Я указал статьи в порядке, в котором я бы рекомендовал вам прочитать их. Вы можете найти много статей по теме. Мне понравились эти, так как в них более или менее все разложено. Может некоторые ссылки не рабочие. Сорри, я не слежу.
- В чем разница между контекстом и таргетингом – https://trafficcardinal.com/post/v-chiem-raznitsa-miezhdu-kontiekstom-i-targhietinghom
- Лучшие источники трафика – https://trafficcardinal.com/post/luchshiie-istochniki-trafika
- Основы таргетированной рекламы – https://trafficcardinal.com/post/chto-takoie-targhietingh
- Как составить портрет ЦА – https://trafficcardinal.com/post/kak-sostavit-portriet-tsa
- Таргетинг в Facebook – https://trafficcardinal.com/post/targhietingh-v-facebook
- Настройка рекламы в Facebook Ads Manager – https://trafficcardinal.com/post/nastroika-rieklamy-v-facebook-ads
- CPL в маркетинге – https://trafficcardinal.com/post/cpl-v-markietinghie
- Как сделать лендинг – https://trafficcardinal.com/post/kak-sdielat-liendingh
- Что такое пре-лендинг – кому он нужен и как его сделать – https://trafficcardinal.com/post/kak-sdielat-prieliendingh
- Маркетинговая воронка – https://trafficcardinal.com/post/markietinghovaia-voronka
- ТОП-7 ошибок рекламной кампании и как их исправить: советы экспертов по таргетингу в Facebook – https://protraffic.com/articles/top-7-oshibok-reklamnoj-kampanii-i-kak-ih-3547.html
- Как эффективно масштабировать кампании в Facebook и сохранить – https://trafficcardinal.com/post/kak-effiektivno-masshtabirovat-kampanii-v-facebook-i-sokhranit-niervnyie-klietki
- Как упростить работу с Facebook Ads: 3 инструкции по настройке автоправил – https://trafficcardinal.com/post/kak-uprostit-rabotu-s-facebook-ads-3-instruktsii-po-nastroikie-avtopravil
- Анализ сайтов конкурентов – https://trafficcardinal.com/post/analiz-saitov-konkurientov
- Лучшие книги про таргетинг – https://trafficcardinal.com/post/luchshiie-knighi-pro-targhietingh
https://www.facebook.com/business/help/237396169733125
https://www.facebook.com/business/help/537699989762051?id=561906377587030
https://www.facebook.com/business/help/430291176997542?id=561906377587030
https://www.facebook.com/business/help/537699989762051
https://www.facebook.com/business/help/430291176997542
https://www.facebook.com/business/help/334567010653677
https://www.facebook.com/business/help/2135725323234735?id=561906377587030
https://www.facebook.com/business/help/2135725323234735
https://www.facebook.com/business/m/one-sheeters/deliveryview#
https://www.facebook.com/business/help/127128577862845?id=369787570424415
https://www.facebook.com/business/help/965529646866485?id=802745156580214
https://www.facebook.com/business/help/127128577862845#
https://www.facebook.com/business/help/965529646866485#
https://www.facebook.com/business/help/175683976191028?id=429905037479832
https://www.facebook.com/business/help/175683976191028#
https://www.facebook.com/business/m/one-sheeters/facebook-bid-strategy-guide#
https://www.facebook.com/business/help/316478108955072?id=561906377587030
https://www.facebook.com/business/help/316478108955072#
https://www.facebook.com/business/m/one-sheeters/guide-to-the-learning-phase
https://www.facebook.com/business/goals/retargeting
Полезные книги по продукту
Полезные книги по маркетингу
Полезные книги по прочистке мозгов и убирания лапши с ушей
Полезные книги по копирайтингу и сторителлингу
На всякий случай + мотивация
Рассылки по теме роста и продукта
Гейм-дизайн, тексты, копирайтинг
Я привел названия книг на английском и ссылки на Amazon, где их можно купить. Некоторые переведены на русский, и вы можете самостоятельно поискать. Периодически я буду добавлять что-то интересное.
Разумеется, книжек может быть гораздо больше, но с ними есть проблема. Каждая книжка сфокусирована на относительно узкой проблеме, в то время, как рост это и есть жизнь, и жизнь (и рост) имеет комплексную природу, и ключевые вопросы:
- С чего начать?
- На чем фокусироваться на каждом этапе?
И, кстати, эти вопросы не такие простые, ибо все мы находимся на разных этапах нашего путешествия в этом мире. Поэтому точка старта, последовательность шагов может отличаться для каждого (хотя и имеет много общего).
Опять же, у каждого читателя разный возраст, опыт, страна проживания, обстоятельства. Поэтому вопрос – “на чем держать фокус в моменте?” также супер важен, ибо без четкого понимания приоритетов – все это знание представляет лишь груду информации. А если мы не можем применить эту информацию на практике, она становится бесполезной. Квест, ФР и Дорожные карты – “дает путь в ясной и обоснованной последовательности”.
Если вы прочитаете книги, это может быть полезно. Но никакой гарантии они не дают, потому что результат возникает от того, что вы делаете, а не от чтения. Хотите тратить время? Тогда можно просто читать. Хотите результата – надо топать. Поймете ли вы что-то из этих книг? Однозначно нет, если будете только читать. Вам будет все казаться простым и самоочевидным, но без дела – все это иллюзии. А вот когда вы начнете делать, то осознаете, что ничего не понимаете, и тогда начнете перечитывать.
- Hooked: How to Build Habit-Forming Products https://www.amazon.com/dp/B00LMGLXTS
- Influence, New and Expanded: The Psychology of Persuasion – https://www.amazon.com/dp/B08HZ57WYN/
- The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback https://www.amazon.com/dp/B00SZ638C8/
- Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days – https://www.amazon.com/dp/B010MH1DAQ/
- Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials) https://www.amazon.com/dp/B00DB3D81G/
- INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group) – https://www.amazon.com/dp/B077NRB36N/
- The Cold Start Problem: How to Start and Scale Network Effects – https://www.amazon.com/dp/B08HZ5XY7X/
- Product-Led Growth: How to Build a Product That Sells Itself (Product-Led Growth Series Book 1) – https://www.amazon.com/dp/B07P6288ZF/
- Actionable Gamification: Beyond Points, Badges, and Leaderboards – https://www.amazon.com/dp/B00WAOGY4U/
- he Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs – https://www.amazon.com/dp/B07X1LQ45Y/
- The Client Retention Handbook for Digital Marketing Agencies: How to Keep Clients on Board Long-Term and Reduce Churn – https://www.amazon.com/dp/B0B92KGTCB/
- Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue – https://www.amazon.com/dp/1119167965/
- Purple Cow : Transform Your Business by Being Remarkable – https://www.amazon.com/dp/014101640X/
- The Experience Economy, With a New Preface by the Authors: Competing for Customer Time, Attention, and Money – https://www.amazon.com/dp/1633697975/
- The Principles of Product Development Flow: Second Generation Lean Product Development – https://www.amazon.com/dp/1935401009/
- Product Management in Practice: A Practical, Tactical Guide for Your First Day and Every Day After – https://www.amazon.com/dp/1098119738/
- Authenticity: What Consumers Really Want – https://www.amazon.com/dp/1591391458/
- The Experience Economy: Work Is Theater & Every Business a Stage – https://www.amazon.com/dp/0875848192/
- Contagious: Why Things Catch On – https://www.amazon.com/dp/B008J4GQKW/
- The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd – https://www.amazon.com/dp/B01B35M3SM/
- Hook Point: How to Stand Out in a 3-Second World – https://www.amazon.com/dp/B08D56R2FW/
- Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling https://www.amazon.com/dp/1119144752/
- They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer – https://www.amazon.com/dp/1119610141/
- $100M Offers: How To Make Offers So Good People Feel Stupid Saying No – https://www.amazon.com/dp/B099QVG1H8/
- The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands – https://www.amazon.com/dp/0749464917/
- Launch (Updated & Expanded Edition): How to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams – https://www.amazon.com/dp/1401960235/
- Go for No! Yes is the Destination, No is How You Get There – https://www.amazon.com/dp/0966398130/
Полезные книги по прочистке мозгов и убирания лапши с ушей
- Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine – https://www.amazon.com/dp/B01HCGYTH4/
- The Mountain Is You: Transforming Self-Sabotage Into Self-Mastery – https://www.amazon.com/dp/B089DQRDSV/
- Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks,Sales and Profits . . . No Matter What You Sell Or Who You Sell It To! – https://www.amazon.com/dp/1640854622/
- Declutter Your Mind: How to Stop Worrying, Relieve Anxiety, and Eliminate Negative Thinking – https://www.amazon.com/dp/B01KU04K5A/
Полезные книги по копирайтингу и сторителлингу
- Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results https://www.amazon.com/dp/0991081420/
- Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business – https://www.amazon.com/dp/B07KF2328Z/
- How To Write Non-Fiction: Turn Your Knowledge Into Words (Books for Writers Book 9) – https://www.amazon.com/dp/B07C5ZKS1K/
- Building a StoryBrand: Clarify Your Message So Customers Will Listen – https://www.amazon.com/dp/B06XFJ2JGR/
- Storytelling with Data: Let’s Practice! – https://www.amazon.com/dp/1119621496/
- Storytelling with Data: A Data Visualization Guide for Business Professionals – https://www.amazon.com/dp/1119002257/
- Dopamine Detox: A Short Guide to Remove Distractions and Get Your Brain to Do Hard Things (Productivity Series) – https://www.amazon.com/dp/B098GV11M8/
- Superfans: The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business – https://www.amazon.com/dp/1949709469/
- Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too – https://www.amazon.com/dp/0062674676/
- From Nothing: Everything You Need to Profit from Affiliate Marketing, Internet Marketing, Blogging, Online Business, e-Commerce and More… Starting With <$100 – https://www.amazon.com/dp/1733706119/
- 12 Rules for Life: An Antidote to Chaos – https://www.amazon.com/dp/B01FPGY5T0/
- Fast Focus: A Quick-Start Guide To Mastering Your Attention, Ignoring Distractions, And Getting More Done In Less Time! (Improve Your Focus and Mental Discipline Book 1) – https://www.amazon.com/dp/B01N9NG27E/
- The Mental Toughness Handbook: A Step-By-Step Guide to Facing Life’s Challenges, Managing Negative Emotions, and Overcoming Adversity with Courage and Poise – https://www.amazon.com/dp/B086SCHSBR/
- Immediate Action : A 7-Day Plan to Overcome Procrastination and Regain Your Motivation – https://www.amazon.com/dp/B098T1WL17/
Введение в гейм-дизайн, как общий фреймворк, которые включает ВСЕ известные фреймфорки – драматургию, философию и т.п.
- Геймдизайн. Как создать игру, в которую будут играть все | Шелл Джесси
- Разработка игр и теория развлечений. Рэф Костер
- Геймдизайн. Рецепты успеха лучших компьютерных игр от Super Mario и Doom до Assassin’s Creed и дальше. Тайнан Сильвестр
- Игры. Геймдизайн. Исследование игр | Фрейермут Гундольф
Основы драматургии, чтобы понять драматургическую структуру.
- Сид Филд «Киносценарий. Основы написания»
- Джон Труби «Анатомия истории, или 22 шага к созданию успешного сценария»
- Памела Дуглас «Искусство сериала: Как стать успешным автором на ТВ»
- Дорожная карта шоураннера. Нил Ландау.
Конкретно, что такое квесты, в первую очередь текстовые квесты.
Увы, это на английском. Квест это пересечение драматургии и гейм-дизайна. Лучше моего курса все равно не найдете.
- Video Game Storytelling: What Every Developer Needs to Know about Narrative Techniques https://www.amazon.com/gp/product/B00KUQGR6U
- Narrative Design for Indies: Getting Started – https://www.amazon.com/gp/product/B076Q58RDM/
- Writing Interactive Fiction with Twine https://www.amazon.com/gp/product/B01ERR2TN2/
- What Is Your Quest?: From Adventure Games to Interactive Books – https://www.amazon.com/gp/product/B00NBOOI5U/
- To Be or Not To Be: A Chooseable-Path Adventure https://www.amazon.com/gp/product/B01F2WPQKO/
Полезно по копирайтингу.
- «Гипнотические рекламные тексты» Джо Витале
- Дэн Кеннеди и его книга «Продающее письмо: полное руководство для копирайтера»
- Джозеф Шугерман «Искусство создания рекламных посланий»
Еще гейм-дизайн
- A Brief History Of Video Games: From Atari to Virtual Reality – Rich Stanton – Google Books
- Agile Game Development with Scrum (Adobe Reader) – Clinton Keith – Google Books
- Awesome 3D Game Development: No Programming Required – Clayton E. Crooks – Google Books
- Basics of Game Design – Michael Moore – Google Books
- Beginning Illustration and Storyboarding for Games – Les Pardew – Google Books
- Better Game Characters by Design: A Psychological Approach – Katherine Isbister – Google Books
- Break Into The Game Industry: How to Get A Job Making Video Games – Ernest Adams – Google Books
- Career Opportunities in the Internet, Video Games, and Multimedia – Allan Taylor, James Robert Parish – Google Books
- Careers in Focus – Ferguson – Google Books
- Careers in the Computer Game Industry – Dave Gerardi, Peter Suciu – Google Books
- Casual Game Design: Designing Play for the Gamer in ALL of Us – Gregory Trefry – Google Books
- Cinematic Game Secrets for Creative Directors and Producers: Inspired … – Rich Newman – Google Books
- Collision Detection in Interactive 3D Environments – Gino van den Bergen – Google Books
- Designing Virtual Worlds – Richard A. Bartle – Google Books
- Developing Online Games: An Insider’s Guide – Jessica Mulligan, Bridgette Patrovsky – Google Books
- Distributed Game Development: Harnessing Global Talent to Create Winning Games – Tim Fields – Google Books
- Elementary Game Programming and Simulators Using Jamagic – Sergio Perez – Google Books
- End-to-End Game Development: Creating Independent Serious Games and … – Nick Iuppa, Terry Borst – Google Books
- Essential Mathematics for Games and Interactive Applications: A Programmer’s … – James M. Van Verth, Lars M. Bishop – Google Books
- Foundation Game Design with ActionScript 3.0 – Rex van der Spuy – Google Books
- Foundation Game Design with HTML5 and JavaScript – Rex van der Spuy – Google Books
- Fundamentals of Action and Arcade Game Design – Ernest Adams – Google Books
- Fundamentals of Adventure Game Design – Ernest Adams – Google Books
- Fundamentals of Construction and Simulation Game Design – Ernest Adams – Google Books
- Fundamentals of Game Development – Heather Chandler, Rafael Chandler – Google Books
- Fundamentals of Puzzle and Casual Game Design – Ernest Adams – Google Books
- Fundamentals of Role-Playing Game Design – Ernest Adams – Google Books
- Fundamentals of Shooter Game Design – Ernest Adams – Google Books
- Fundamentals of Sports Game Design – Ernest Adams – Google Books
- Fundamentals of Strategy Game Design – Ernest Adams – Google Books
- Game Audio Programming – James R. Boer – Google Books
- Game Design – Bob Bates – Google Books
- Game Design Essentials – Briar Lee Mitchell – Google Books
- Game Design for Teens – Les Pardew, Alpine Studios (Firm) – Google Books
- Game Design Foundations – Roger E. Pedersen – Google Books
- Game Design Perspectives – Google Books
- Game Design Secrets – Wagner James Au – Google Books
- Game Design Workshop: A Playcentric Approach to Creating Innovative Games – Tracy Fullerton – Google Books
- Game Design Workshop: A Playcentric Approach to Creating Innovative Games … – Tracy Fullerton – Google Books
- Game Design Workshop: Designing, Prototyping, & Playtesting Games – Tracy Fullerton, Chris Swain, Steven Hoffman – Google Books
- Game Design: Theory and Practice, Second Edition – Richard Rouse III – Google Books
- Game Development and Production – Erik Bethke – Google Books
- Game Engine Design and Implementation – Alan Thorn – Google Books
- Game Engine Gems, Volume One – Google Books
- Game Feel: A Game Designer’s Guide to Virtual Sensation – Steve Swink – Google Books
- Game Level Design – Edward Byrne – Google Books
- Game Modeling Using Low Polygon Techniques – Chad Gregory Walker, George Eric Walker – Google Books
- Game On: Energize Your Business with Social Media Games – Jon Radoff – Google Books
- Game Physics Engine Development: How to Build a Robust Commercial-Grade … – Ian Millington – Google Books
- Game Plan: The Insider’s Guide to Breaking In and Succeeding in the Computer … – Alan Gershenfeld, Mark Loparco, Cecilia Barajas – Google Books
- Game Programming Gems 2 – Google Books
- Game Programming with Python – Sean Riley – Google Books
- Game Usability: Advancing the Player Experience – Katherine Isbister, Noah Schaffer – Google Books
- Gaming: From Atari to Xbox – Britannica Educational Publishing – Google Books
- Interactive Entertainment: A Videogame Industry Guide – Brent Rabowsky – Google Books
- Introduction to Game Development – Google Books
- Introduction to Level Design for PC Games – Andrew Clayton – Google Books
- Level Up!: The Guide to Great Video Game Design – Scott Rogers – Google Books
- Macromedia Flash MX Game Design Demystified: The Official Guide to Creating … – Jobe Makar – Google Books
- Making a Game Demo: From Concept to Demo Gold – Chad Gregory Walker, Eric Walker, Jani Kajala – Google Books
- Making Great Games: An Insider’s Guide to Designing and Developing the World … – Michael Thornton Wyman – Google Books
- Mini Tutorials – Unity
- Mobile & Social Game Design: Monetization Methods and Mechanics, Second Edition – Tim Fields, Brandon Cotton – Google Books
- Patterns in Game Design – Staffan Bjork, Jussi Holopainen – Google Books
- Pervasive Games: Theory and Design – Markus Montola, Jaakko Stenros, Annika Waern – Google Books
- Postmortems from Game Developer – Austin Grossman – Google Books
- Pro Android Web Game Apps: Using HTML5, CSS3 and JavaScript – Juriy Bura, Paul Coates – Google Books
- Pro HTML5 Games – Aditya Ravi Shankar – Google Books
- Producing Games: From Business and Budgets to Creativity and Design – D. S. Cohen, Sergio A. Bustamante – Google Books
- Production Pipeline Fundamentals for Film and Games – Renee Dunlop – Google Books
- Professional Techniques for Video Game Writing – Google Books
- Professional Techniques for Video Game Writing – Google Books
- Programming a Multiplayer FPS in DirectX – Vaughan Young – Google Books
- Real Time Cameras: A Guide for Game Designers and Developers – Mark Haigh-Hutchinson – Google Books
- Real-Time Collision Detection – Christer Ericson – Google Books
- Social Game Design: Monetization Methods and Mechanics – Tim Fields, Brandon Cotton – Google Books
- The Game Asset Pipeline – Ben Carter – Google Books
- The Game Localization Handbook – Heather Chandler, Stephanie O’Malley Deming – Google Books
- The Game Production Handbook – Heather Maxwell Chandler – Google Books
- The Gmax Handbook – Clayton E. Crooks – Google Books
- The Indie Game Development Survival Guide – David Michael – Google Books
- The Minds Behind the Games: Interviews with Cult and Classic Video Game … – Patrick Hickey, Jr. – Google Books
- The Official Guide to 3D GameStudio – Michael Duggan – Google Books
- Ultimate Game Design: Building Game Worlds – Tom Meigs – Google Books
- Video Game Design Revealed – Guy W. Lecky-Thompson – Google Books
- Video Games: An Introduction to the Industry – Andy Bossom, Ben Dunning – Google Books
- Videogames – James Newman – Google Books
- Vintage Games: An Insider Look at the History of Grand Theft Auto, Super … – Bill Loguidice, Matt Barton – Google Books
- Write Your Way Into Animation and Games: Create a Writing Career in … – Christy Marx – Google Books
- Writing for Animation, Comics, and Games – Christy Marx – Google Books
- Writing for Video Game Genres: From FPS to RPG – Google Books
- Writing for Video Games – Steve Ince – Google Books